If you’re looking to create a Christmas display that remains in tune with your brand, try combining festive elements with your brand colours. Famous for their show stopping Christmas windows, Cartier never fail to inspire. Their VM creatives lay on a carnival world packed with fair ground rides, glittering bows and mini figurines dressed in their iconic signature red uniform. A festive colour palette and delicately wrapped gift boxes set the stage for Cartier’s timeless pieces.
Cartier New York
Festive Green Meets Sumptuous Suede
If what your looking to create is a display that’s inviting and rich in colour, try using a colour palette consisting of traditional Christmas hues. These independent jewellers decked out their windows with grey, taupe and green to create a warm festive feeling. Baubles adorned the ceiling, and a bed of garlands surrounded the windows to highlight their beautiful jewellery.
H R Tribbeck & Son Salisbury, Why Jewellers Poole
“We wanted to create a traditional festive display for our customers, that would catch peoples eye from a distance and inspire. The aim was to create a warm and inviting display that created a feel good factor for our customers. We are a traditional family jewellers, and we wanted the window to reflect the diverse range of the stock we hold.” – H R Tribbeck & Son
Extravagant & Colourful
For those who want to make a statement with their displays, think high-shine props and lots of glitter. Harvey Nichols tempted customers with a giant champagne bottle pouring out hues of gold and silver. Each window featured a lime green backdrop overflowing with 3D bubbles and metallic colours, completed with stacks of hero-gifting ideas to inspire customers. Meanwhile at Selfridges, Santa took centre stage in these tinsel filled windows. Inspired by rock ‘n’ roll royalty, the displays featured everything from sequinned backdrops to bejewelled microphones and enough lights to light up Oxford Street.
Harvey Nichols London
While a white Christmas is never a guarantee you can certainly achieve a snowy look with your displays. Piaget transported customers to a winter wonderland with their charming Christmas window. The display recreated a snowy village scene completed with exquisite model houses and silhouettes of figures seen to be enjoying a series of festive activities.
Fun & Quirky
If you’re looking to entice customers, try telling a compelling story using creative visuals and props. From Metallic lobsters, dancing prawns and flying mince pies, Fortum and Mason treated spectators to an array of delicious festive snacks in super-size! Each window featured the store’s Christmas slogan “Masters of Merry”, which highlighted the brands rich history and centuries worth of experience when it comes to the festive period.
Fortumn & Mason London
Stay tuned for more Christmas inspiration. In our next post we will be creating a series of festive displays using a selection of TJDC products.
Best On The High Street Competition
This year our team is on the hunt for the best dressed Christmas window. From glitzy costumes, to innovative prop design, the festive period offers an opportunity for retailers to really show off their creativity. Whether you’re a brand, fashion boutique or independent jeweller we want to see your best festive creations.
Send us your photos at [email protected] or use hashtag #bestonthehighstreet on social to be entered into the competition, and be in with the chance of winning £500 worth of display. Click for terms and conditions.